"The Bark Side" - do we have to say anything more? Keith Schofield's Superbowl teaser spot (agency: Deutsch LA, production: Caviar) looks like a worthy successor to "The Force" , the successful film Volkswagen aired at America's super sports event last year. Markenfilm proudly - and exclusively - represents commercial and music video director Keith in Germany.  

The Californian has directed many spots for big brands and small indie bands. His taste for retro aesthetics and an 80s-style approach to postprod have won him many fans and some nice awards. In 2009 his Diesel viral "SFW XXX" was honored with a Cannes Gold Lion. 

Client: VW AG

Title: The Bark Side

Agency: Deutsch L.A.

Director: Keith Schofield

Production: Caviar