The Neoplasma flat screens are at the center of Panasonic's ad campaign.  The 3D commercial can now be seen in cinemas and the 2D commercial on television.  Lukas, Lindeman, Rosinski, Hamburg developed the campaign and we produced it in Cape Town. The colorful, illuminating batons give focus to the Neoplasma's picture quality and color intensity.  Panasonic wants to position itself as a leader in innovation in the 3D market with this campaign. 

Client: Panasonic Europe

Title: The Big Glow

Agency: Lukas Lindemann Rosinski GmbH

Director: Jan Wentz