... or first Cape town, now Los Angeles

An highly complex production for the next worldwide autumn-winter campaign from Reebok. By order of DDB Tribal and Reebok's US Headquarter, we shot the new easytone campaign with Jeff Lisk and Bernd Posstadt (directors) as well as Andreas Berger (DOP) right in the middle of Los Angeles and Hollywood. And not on just any day, but parallel to the Oscar shows! Logistically a real challenge, because print, PR and online campaigns had to be scheduled as well. This was the second film shooting on international terrain after the summer campaign for Reebok, which was shot in Kapstadt with Matthäus Bussmann (director) and Frank Tymezug (DOP) and is currently on air.